Our brand name comes from the Japanese culinary tradition of “shun.” Shun is a time—the exact moment when a fruit is perfectly ripe, a vegetable is at its best, or meat is at its most flavorful. Home cooks and professional chefs alike celebrate shun in their kitchens, awaiting each season’s bounty and serving every ingredient in its proper time. The Shun name honors this tradition of seasonal, mindful eating and is a mark of our dedication to making kitchen cutlery that is always at the peak of its perfection, too.