Joy is free to use.

So, how do we make money?

From day one, we’ve wanted Joy to be free, giving every couple the tools they need to plan their big day without extra stress. To make this happen, we earn money when guests buy items from a couple’s registry that Joy sells, keeping things simple and enjoyable for everyone. We’ve also added optional extras, like custom domain names, text messaging, and premium designs for digital and printed stationery, so couples can make their wedding experience even more personal. And by connecting couples with trusted vendors and sharing handy recommendations—like travel and accommodation options for guests—we’ve not only kept the core features free, but made the software smarter and more thoughtful too, anticipating what you’ll need and making the whole journey even smoother and more helpful.