Joy is free to use.

So how do we make money?

From the start, we’ve aimed to keep Joy free, giving every couple the tools they need to plan their special day without added stress. To make this possible, we earn revenue when guests purchase items from couples’ registries that Joy sells, keeping the experience simple and enjoyable for everyone. We also offer optional upgrades—like custom domain names, text messaging, and premium designs for both digital and printed stationery—so couples can make their wedding experience even more personal. Plus, by connecting couples with trusted vendors and offering helpful recommendations—like travel and accommodation options for guests—we’ve not only kept the core features free, but also made the platform smarter and more thoughtful—anticipating needs and making the journey even smoother and more helpful.