Joy is free to use.

So how do we earn our keep?

From the start, we’ve wanted Joy to be a free service, giving every couple the tools they need to plan their big day without any extra stress. To make this work, we earn money when guests buy items from couples’ registries that Joy sells, keeping things simple and enjoyable for everyone. We’ve also added optional extras, like custom domain names, text messaging, and premium designs for digital and printed stationery, so couples can make their wedding experience even more personal. And by connecting couples with trusted suppliers and offering handy recommendations—like travel and accommodation options for guests—we’ve not only kept the core features free, but also made the platform smarter and more thoughtful, anticipating needs and making the whole journey even smoother and more helpful.