Joy is completely free to use.

So how do we make money?

Right from the start, we wanted Joy to be free for everyone, so every couple can plan their big day without extra stress. To keep it this way, we earn when guests buy items from the couple’s registry that Joy sells, making things simple and fuss-free for all. We also offer optional upgrades—like custom domain names, text messaging, and premium designs for digital or printed stationery—so couples can personalise their wedding experience even more. On top of that, by linking couples up with trusted vendors and sharing useful tips—like travel and accommodation options for guests—we’ve kept all the main features free, while making the platform even smarter and more thoughtful. We’re always looking ahead to make your journey smoother and more enjoyable.