Ask a Vendor: Beautiful Purpose Events

    Renee Nicole Jones is the powerhouse behind Beautiful Purpose Events. Though she is based in San Jose, California, she has planned weddings across the globe. We loved the opportunity to talk to this inspiring woman, and in this interview, we dished about how she went from high-powered business-woman to wedding planning superstar, what she thinks is the biggest wedding day challenge and, of course, her favorite kind of cake. Read on, and try not to drool over the gorgeous photos of some of her favorite weddings. (Oh never mind, go ahead and drool.)


    How did you get into wedding planning?

    Before I started my own business planning weddings and coordinating special events, I worked at a law firm as an Attorney Training and Development Coordinator. I planned two to three events a week and multiple annual events throughout the year. I was praised by the partners for my ability to execute events efficiently and effectively. I then enrolled in a MBA program at Florida International University. Upon graduation, I decided to start my own event planning business.

    A kiss on the dance floor

    Photo credit: IN NY Weddings

    Describe your style in one sentence.

    It’s in the name — my style is beautiful and purposeful.

    What do you love most about weddings? Why do you coordinate weddings in particular?

    Weddings are a celebration of love.  I love that my job is to help plan and coordinate a couple’s public sharing of their love story. It is one of the happiest days in the life of a family and I feel blessed to be able to help ensure that every detail is as memorable as they hoped it would be.

    Bride and groom kissing on a ledge by a water fountain wall

    Photo credit: Unique Design Studios

    What’s the most unique wedding you’ve ever coordinated?

    The most unique wedding I coordinated was in Miami, FL. It was a small, intimate wedding at one of the most sought after venues of Miami, the One Bal Harbour Hotel. The theme was hollywood, modern and romantic but the couple also wanted to include rustic beach touches.  Imagine silver sequin tablecloths with driftwood and all white/cream rose centerpieces. The decor was breathtaking.

    Do you have a favorite, must-capture moment for every wedding?

    This is a great question. I think the must capture moment would have to be the couple pictured sharing that special moment when they think nobody’s looking. Sometimes I think it’s hard for couples to steal those special moments just between them at their wedding because they are pulled in so many different directions. It’s beautiful when it can be captured on film.

    What’s the best wedding cake you’ve ever had?

    Hands down, strawberry shortcake! I think it’s the flavor that the majority of guests really love.

    3 layer cake with flowers

    Photo credit: Unique Design Studios

    What’s been your biggest wedding day challenge?

    Time management is always the biggest challenge on the big day. I am a stickler for being on time and when you are coordinating multiple people it can get extremely difficult. But by working ahead of time with the vendors and bridal party, I am able to deliver the most critical members on time—the bride and groom. Then everything else falls into place.

    What piece of advice would you give couples to ensure their wedding day is everything they dreamt of?

    My main piece of advice that I tell my couples is to remember to take a few moments before the ceremony to have a quiet time for themselves before they embark on their new lives together. Reflection is key.

    Groom reflecting

    Photo credit: Unique Design Studios

    At Joy we believe that even though a wedding lasts a day, joy should last forever. What does that mean to you?

    My company’s motto is Be Beautiful and Live Purposefully. This falls right in line with the At Joy’s mission. Every event is beautiful and has purpose. The joy of the moments that we all share will last for years to come.

    Bride and Groom and their city

    Photo credit: Nadia D Photography

    If you weren’t a wedding coordinator, what would you be doing?

    I can’t imagine myself doing anything else. I do plan to expand my brand but coordinating events will always be my foundation. I also pride myself in being an awesome mother to my two kids, a loving wife and a supportive daughter, sister and friend.






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